The 2026 Syrian International Construction and Building Materials Exhibition (BUILDEX) concluded today. During the five-day industry event, Guizhou Theo Group engaged in in-depth exchanges and established partnerships worldwide, achieving solid results in business cooperation, market research, and brand promotion, successfully completing this overseas exhibition mission.
During the exhibition, the Theo Group's booth (Hall 6, A20) remained bustling with high foot traffic, attracting visitors from around the world to engage in discussions. The team delivered professional technical presentations and tailored solutions to meet customer needs, securing numerous potential clients. The product quality and technical capabilities received widespread recognition from all parties.
With outstanding booth performance and industry influence, Theio Group was invited by Syria's state television for a special interview to convey the technical concepts and value of China's green building materials to the Middle Eastern market. This official media coverage not only enhanced Theo's brand awareness in the Middle East but also marked a steady and continuous deepening of the group's globalization strategy.
At the invitation of multiple prospective clients in the region, Theo's exhibition team conducted on-site visits as scheduled. The team visited clients' companies and production bases for field inspections and specialized business negotiations. Some clients expressed concerns about insufficient product quality control by their previous suppliers, but after gaining a deeper understanding of Theo's product performance and quality management system during the exhibition, they expressed interest in collaboration. This visit further strengthened mutual trust and consensus, laying a solid foundation for the company to accurately grasp local market demands and facilitate follow-up cooperation.
This Syrian exhibition marks a key practice in the Group's global strategic layout. By directly addressing the frontline demands of the Middle East market, the company has further solidified its understanding of regional industrial environments, application scenarios, and development trends. This effort has accumulated market insights for subsequent product adaptation and optimization, as well as the construction of localized service systems, driving steady and in-depth overseas expansion.
As an advocate for "Made in China Energy-Efficient Building Materials," Theo Group has consistently driven green development through independent innovation. This time, by going global, the company not only exports mature green building materials and smart manufacturing solutions overseas but also provides actionable Chinese solutions for the global building energy efficiency sector, injecting Theo's strength into the development of the world's green building materials industry.
This BUILDEX initiative marks a new chapter in Theo Group's Middle East market strategy. Moving forward, the company will continue to deepen international pragmatic cooperation, expand its global market footprint, empower overseas infrastructure with high-quality energy-saving building materials, and collaborate with global partners to jointly pursue a green and low-carbon development future.
